Akupunktur Tuina Bern: Interaction in Harmony with the Brand Language
- Client
- Akupunktur Tuina Bern
- Category
- BrandingWeb DevelopmentUI DesignStrategic Support
- Services
- Design and development of a new web presence
Introduction
A key aspect of this project was technical modernization while maintaining digital visibility. The existing website was completely migrated and brought up to the latest technological standards. Using CraftCMS as a flexible content platform, Svelte for high-performance and reactive user interfaces, and all current web standards, we created a future-proof, maintainable, and fast solution. Special attention was paid to preserving the excellent search engine indexing of the old website and ensuring continued discoverability for patients.
Branding and UI Design: Interaction in Harmony with the Brand Language
As part of an intensive branding and UI design process, we asked ourselves the central question: "What feeling does the brand's presence evoke?". The result is a calm, soothing, and feminine interface that makes the values of acupuncture and Tuina—balance, gentleness, and well-being—tangible both visually and interactively. Every element was designed to reflect the therapeutic approach of the practice.
Content Strategy, AI Optimization, and Direct Engagement
Through coaching with the client, extensive high-quality content was created, optimized for both search engines and AI-supported systems. A simple, direct contact form rounds out the user journey and enables straightforward appointment scheduling—fully in line with a patient-centered and accessible practice.
