The Mobiliar supports young Swiss athletes in indoor sports with CHF 400,000 annually. This sum is raised by the top scorers of the highest Swiss leagues in basketball, handball, volleyball and floorball. We developed the associated branding and implemented the corresponding communication media.
Every year at the end of the season, the Mobiliar top scorers are awarded with a check for the amount they have contributed. With a campaign on social media, online ads and 80 different animated public displays, we were able to reach significantly more people and carry the core message of the commitment to the target audience in all national languages. The clever use of digital channels, the involvement of general agencies, and their regional reference sensitized the general public to the meaning and purpose of Tospcorer sponsorship.