Swiss Pro Boxing is Switzerland's leading boxing promoter. Swiss Pro Boxing designs, organizes, and markets the country's most important international professional boxing matches – from exclusive stage formats to large arenas.
Our task was to consistently develop the existing one-page website into an event management tool, both in terms of design and technology. In addition, the technical foundations for professional online marketing were to be created – including clean tracking implementation, tag management, data quality, and analytics setup.
This is why we were able to implement this project so successfully:
Technical implementation
Early on in the project process, we developed the information architecture for the new website and structured the relevant content together with Swiss Pro Boxing. Using our preferred CMS Craft, we were able to implement a clean content modeling system that ensures both editorial flexibility and technical scalability. This created a stable foundation for a consistent user experience and efficient front-end development.
Design
Developing a UI based on an existing corporate design is easier than starting from scratch. The client gave us the freedom to develop the UI independently and showcase our expertise in this area. The result was a strong, dynamic design that reflects the dynamism of boxing.
Attention to detail
Implementing the design was challenging and forced us to dig deep into our coding bag of tricks. A good example of this is the implementation of the fight card: a total of around 1,000 lines of code are needed to ensure that a fight card meets all requirements. But now it can do everything. A tiny cell phone? No problem. A giant flat screen? Not at all, fluid sizing makes it possible. Fight coming up? Show the boxers' statistics. Fight over? Show the result. A boxer has one nationality? Or four? It doesn't matter – our fight card is just as robust as the fighters and easily handles all these requirements and many more
