The “Action 72 hours” initiative encourages youth organisations throughout Switzerland to work on a host of innovative, charitable projects over the course of a frenzied 72-hour period. There are always plenty of new and unconventional ideas on show. Whether it’s renovating a youth centre, building a halfpipe or staging an inclusive theatrical performance, there really are no limits.
We were tasked with developing a cross-media campaign to raise awareness of Action 72 hours. We created a multilingual series of billboards with different content and formats. The campaign also included an information booklet and a range of animations that were published on different social media platforms.