Setting new standards for member recruitment: we developed the interactive minigame HairCrush for Coiffure Suisse to help the association generate new leads.
Coiffure Suisse is going on the offensive: on a newly created microsite, the association of Swiss hairdressers is launching a popular Candy Crush-style game. Players have to line up three or more identical symbols to collect points. In addition to attractive instant prizes, there is also an exclusive trip to the fashion capital of Paris up for grabs.
It was clear right from the launch: HairCrush was going to be a total success. Within the first week, the game was played over 20,000 times—and even more importantly, CoiffureSuisse collected hundreds of valuable leads from the participants.
The microsite is available in the three national languages—German, French, and Italian—and meets the latest security requirements. From a technical standpoint, the microsite is built on modern web standards with lean, semantic code and full responsiveness.
The campaign is being promoted via paid social media, trade fair presence, and other existing communication channels. The microsite is designed for long-term use and will remain relevant across multiple campaign phases.
